The Beginning
A Concept to Save Lives
Former UCLA football player, Mike Jolly, designs prototype for isometric, rotational neck strengthener in Southern California. After seeing college teammate’s lives ruined from head injuries and CTE, Jolly developed the concept once he learned of new research associating neck strength and lowered concussion risk.
Early Customers
Listening to Feedback From the Very Best.
200+ Iron Necks sold to 40+ NFL & NCAA strength programs to reduce injury risk and cut down on concussions. Programs impliment neck training in both prehab and post injury protocols.
First Set off Improvements
Entering the Wellness Market
2nd Generation Iron Neck introduced. A complete redesign that cut the weight from 15 to 6 lbs and introduced the Variable Friction Dial in Iron Neck Pro. Iron Neck introduced into health and wellness market.
Growing Product Catalog
Expanding Into the Home
Launched Iron Neck Varsity and Iron Neck Starter. By reducing complexity in the slider, lower price points were introduced to consumers looking for an economical option.
More Finishing Touches
Designing Iron Neck Lighter & Better
2nd Generation Iron Neck weight cut in half. The move to high grade injection molding cut Iron Neck’s weight from 6 to 3 lbs. Between 2017 - 2021, over 70 incremental design improvements were made to the 2nd Generation Iron Neck.
An All New Design
The Best in the World Best Just Got Better
Iron Neck 3.0 launches. Rebuilt from the ground up, Iron Neck 3.0 introduces internal track design, cutting weight by 33% and size by 20%. Variable Friction Dial™ reengineered with haptic feedback.
